Who am I? A question that lives in our choices and in our quietest moments. Socrates urged:“Know yourself.” Nietzsche reminded us: if you look deep into yourself, be prepared to change—for the abyss looks back. Self-knowledge is not easy, but it is strength. When you dare to face yourself, you can also create yourself.
Who Am I? The Service
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The Big Five personality model is the gold standard in psychology. It is based on more than half a century of empirical research (Goldberg, McCrae & Costa).
It measures five universal traits found across all cultures:
Openness – curiosity, imagination, and the desire to seek new experiences.
Conscientiousness – level of organization, self-discipline, and reliability.
Extraversion – energy, sociability, and the tendency to seek social interaction.
Agreeableness – empathy, kindness, and willingness to cooperate.
Neuroticism (emotional stability) – sensitivity to stress, worry, and emotional fluctuation.
Why this matters: The Big Five explains a significant portion of individual differences in human behavior: how we respond to pressure, what kind of work environments suit us, and how we build relationships.
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The theory developed by Edward Deci and Richard Ryan is one of the most central frameworks in modern psychology. It distinguishes between intrinsic and extrinsic motivation and shows that well-being and performance increase when three basic psychological needs are fulfilled:
Autonomy – the feeling of having control over one’s own choices
Competence – the feeling of being capable and improving
Relatedness – the feeling of belonging and being significant to others
Why this matters: Motivation is not just about “getting things done” — it is a dynamic force that reveals why you do what you do. When you understand your motivation profile, you can direct your energy toward what truly rewards you.
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Social psychologist Shalom Schwartz’s value theory is a model validated in more than 80 countries. It identifies 10 universal value categories and organizes them into four primary dimensions:
Conservation (security, tradition, conformity)
Self-transcendence (benevolence, universalism)
Openness to change (self-direction, stimulation)
Self-enhancement (achievement, power, status)
Why this matters: Values explain why different people make similar decisions for entirely different reasons. They shape our moral, economic, and social choices.
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The research of Daniel Kahneman and Amos Tversky introduced the concepts of System 1 (fast, intuitive thinking) and System 2 (slow, deliberate thinking) to the psychology of decision-making.
The model is measured using:
Cognitive Reflection Test (CRT): evaluates the ability to recognize an answer that feels easy, and pause to think more critically.
Need for Cognition (NFC): reflects whether you enjoy effortful thinking and deep analysis or prefer to avoid complexity.
Why this matters: Your decision-making style influences how you respond to pressure and uncertainty—and reveals when your natural thinking style is an advantage or a potential risk.
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Psychologist K. V. Petrides distinguished trait emotional intelligence (trait EI) as a measurable construct that reflects how individuals perceive their own ability to recognize, manage, and utilize emotions.
Key components:
Emotional self-awareness
Empathy and social sensitivity
Self-regulation and stress tolerance
Positive outlook and motivation
Why this matters: Emotional intelligence is not just a “soft skill” — it strongly correlates with quality of life, leadership, and satisfaction in relationships.
Integrated Reporting Model
The Full Picture of You
Most personality tests offer a list of results:“You score high in openness, low in conscientiousness, average in empathy.”
Useful—yes. But it’s like trying to understand a painting by listing its colors.
A human being does not operate through isolated traits, but through their interaction.
Who Am I? was built for exactly this purpose. The core of the service is not an individual test, but an integrated reporting model—a holistic analysis that combines psychological insights across five dimensions to form a unified picture of a person.
Personality tells how you operate.
Motivation reveals why you operate.
Values explain what matters to you.
Decision-making style shows how you handle uncertainty.
Emotional intelligence reflects how you connect with others.
When these elements come together, they reveal a complete view of how you move through the world. The report does not present disconnected numbers—it builds a narrative: a clear, scientifically grounded, and deeply human perspective on how the different parts of you connect into a meaningful whole.
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Who Am I? is more than a self-assessment. It’s a breakthrough in computational psychometrics — a next-generation approach to understanding people.
Our platform is built on proprietary technology that integrates five psychological domains into a unified model of the self. While others offer disconnected quizzes or surface-level results, we use a patent-pending psychological modeling engine to deliver deep, actionable insight — about who you are, how you relate, and where you’re going.
